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SURVEY: Business Students, Mobile and Social Media Habits
By Alex Brown and Graham Richmond We recently surveyed undergraduate business students to better understand their mobile and social media habits. Key takeaways: – Apple’s iPhone is the device of choice...
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Why Cosby Needs to Resolve Sexual Assault Allegations: A Marketing Lesson
Southwark Consulting is pleased to announce the launch of a new blog series, “Engage”, which examines the new social media and mobile environment and offers case studies and advice on how to navigate...
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Four Cornerstones of a Successful Content Marketing Plan (Part I) – Creation...
Four Cornerstones of a Successful Content Marketing Plan To develop or evaluate a content marketing program, organizations should consider four key aspects: Creation Distribution Engagement...
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Four Cornerstones of a Successful Content Marketing Plan (Part II) –...
In this edition of our bi-weekly Engage column, we continue to share our views about the four cornerstones of a successful content marketing strategy. While the last post we published focused on the...
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The Internet and Content Marketing Enable Business Schools to Reach Two...
The Internet and Content Marketing Enable Business Schools to Reach Two Audiences Reaching Those Who Are Already Engaged and Those Who You Want to Engage The internet, and the shift to mobile access,...
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The Erosion of Traditional Marketing Channels
Social Media, the Internet, and the Erosion of Traditional Marketing Channels In the not too distant past, MBA recruiting was reasonably straightforward and relatively standardized and stable. A...
View ArticleThe On-Demand Generation and MBA Admissions
A major focus of Southwark’s work with business schools is the applicant experience. We strongly believe that serving MBA applicants requires an increasingly adaptive approach – one that takes into...
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How Connected Are You With Your Audience?
How connected are you with your audience? The emergence and maturity of the internet, social media and mobile has provided a means for business schools to connect, directly, with their audiences. This...
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How Connected Are You With Your Audience? (Part 2)
How Connected Are You With Your Audience (Part II) In our last edition of this column, we asked “How Connected Are You With Your Audience?” and introduced two new concepts: connected reach, the reach...
View ArticleGoing Mobile : GMAC® and Southwark Release Survey of MBA Applicants’ Social...
Survey of MBA Applicants How are your business programs adapting admissions content to meet today’s mobile demands? Southwark Consulting partnered with the Graduate Management Admissions Council®...
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